I'm Lauri
soul's purpose coach + copywriter for creatives
... but when I entered the online space riddled with hustle culture & manipulative messaging, I lost my way a little bit...
You see, when I decided to quit corporate marketing to start my own company, this was my desire: to be able to fully support myself and my chronic anxiety by working for myself, at my own pace, in a way that felt genuinely amazing to me.
But then the allure of the online space got to me: the promises of overnight success, of locking in 10K months in the first 3 months of business... the pressure made me begin to hate the work I was doing and want to quit having my own business altogether.
i started my creative business to make my own rules...
and with that, came burnout #2...
the irony here is that I quit corporate life after facing severe clinical burnout so bad that it consumed my physical health: I was riddled with anxiety, anemic, horribly stressed and deeply depressed.
It got so bad that I would have to run to the bathroom to have panic attacks during the workday. I would hide this from my coworkers for fear of what they would think. I was misaligned, unhappy and absolutely stressed to the bone.
One day I simply couldn't do it anymore and decided to leave the corporate life behind. I spent months simply healing... going to therapy, reconnecting with my true self, and working through my chronic anxiety.
From there, I joined the online space.
Fast-forward 6 months into my entrepreneurship journey, we see young entrepreneur Lauri caught up in that online race to "success" and on my way to burnout 2.
This time, burnout felt different.
While burnout 1 was crippling, defeating, and in need of deep healing, burnout 2 made me angry in a way. HELL NO, I did NOT start my own business to just burn out over and over again.
I got curious and discovered something astounding: while I'd spent almost 20 years learning about my chronic anxiety & how. to manage it, I'd never actually integrated this mindset work into business.
This is the moment it all changed.
As I began to take this mindset work and integrate it into my own business, my passion for the work quickly took off like a crackling fire!
I became absolutely obsessed with the power of mindset work to transform and heal our lives and businesses.
I decided I wanted to help others discover this power and began to offer mentorship to copywriters that combined business & mindset mentorship. But then I knew I wanted to bring this work to creatives more broadly... which is how I began my work as a life coach.
Today, I'm a proudly multi-passionate creative: a coach and a website copywriter.
Because both come down to one very simple yet mighty thing: YOU... YOUR AUTHENTIC SELF.
When we get to know that authentic self, reconnect with her, and allow ourselves to show up in our businesses that way, our copy and messaging become all the more potent.
it was time to step into my purpose...
guide impact-driven creatives in discovering your souls purpose and confidently sharing it through messaging magic.
i'm on a mission to...
work with me
here's how i can support you
For the soul asking "what am I meant to do with my life?" or wondering how to create more soul-alignment in your life.
Soul's Purpose
Coaching
Discover your
Soul's Purpose
Deep insight into the way you will energetically THRIVE in this life, including how you're meant to make decisions, move through this life, and the role you're made to play in the collective
Human Design
Sessions
Discover your Human Design
Customized copywriting support for creative entrepreneurs ready to create messaging magic that sounds like you.
Copywriting
Services
Explore
Copywriting Support
i stand for...
REALNESS
Creativity
Inclusivity
I'm all about letting your freak flag fly! I believe in being uniquely your own authentic self.
The infinite freedom to create is one of my highest values.
I love and encourage free and creative thinking.
For both myself & others. Always.
Compassion
you are in a safe space. i am here to support ALL creatives regardless of gender identity, gender expression, sexual orientation, religion, ethnicity, age, disability status, citizenship, and other core pieces of who YOU are.
