Whether you’ve just started using Instagram to market your personal brand or small business, or you’re a seasoned professional using it daily to reach those dream clients, you’re inevitably going to have those moments where you have no idea what to post.
Posting without purpose is like making a pizza and forgetting the cheese; it’s not intentional, it’s not delicious, and it’s not going to move your mission any further along.
That’s why in those moments, it’s essential to take a step back and remember your deeper purpose; the WHY behind every single thing you do. Ideally, after you do that, your mind will get more apparent, and you’ll be able to post exactly what your ideal clients need to hear.
In other moments, you may just be stuck!
That’s why I’ve created these Instagram prompts for you that will still tell a relevant story and nurture your ideal clients along when you don’t know what to post!
Need some more prompts? Download my free guide of 30 Instagram caption prompts!
Wait a minute, there’s something first that needs to be said…
Why Story?
The reason why I emphasize story so much in Instagram captions (hint: I actually emphasize story in ALL kinds of copy) is that it’s the perfect vehicle for exchanging information in a digestible way. Since the dawn of time, we’ve used story to make sense of our world, to communicate with one another… to BOND with one another.
Appealing through story appeals to our deeper emotional sensibilities while also cutting through the online noise and helping us digest information easily.
Now let’s get into the prompts!
Instagram Prompts That Tell A Story
1. What IS that bigger WHY behind what you do? {hint: dig deeper beyond the surface level reasons why}
2. When was a moment you almost quit your dream? Why didn’t you? What can you really share here for inspiration for others in those moments?
3. What is a hilarious story about you from childhood that really illustrates the type of brand you are now?
4. How did you get started with your business? What’s the origin story? What were some of the early struggles? How can you use this message to empower your ideal clients?
5. What are the words you live by? What is your favourite affirmation or mantra? WHY does this have such an impact on your business in terms of your values?
6. Speaking of, what are your core ride or die values?
7. What is a quick win that you can give to your audience regarding education or value that you typically only reserve for your 1:1 clients?
8. What is a common misconception about the work you do? Break it down for your audience.
9. What’s something your audience doesn’t know about you and your brand and would be surprised about?
10. What’s something you really believe that may be considered an ‘unpopular opinion’ about the work you do and your industry? Why is this important?
You’ve Got This, Lovely!
There you have it! 10 prompts for you to start telling stories even when you think you don’t have anything to say.
I know that it can be challenging to always feel like you have the right words to share – but remember, using story as the vehicle for really sharing the greater value and lessons that you’d like to share with your audience, so they know the pieces of information they need to to be primed for your offer or product!
Feeling like you need some more prompts in your back pocket? Download my full caption guide to get started!
Need a hand? Grab a copy of my FREE guide, 30 Instagram Caption Prompts for When You’re Feeling Stuck.
