I’m not one for hard and fast rules as a soulful creative, but I also believe that ‘mistakes’ can be really educational. In this post, I’m going to take you through 3 mistakes to avoid when writing your website copy, that I see as a copywriter for creatives.
You wouldn’t build a home without a blueprint… so why write your website copy without a plan? Believe it or not, I see this all the time (and if that’s you, there’s no shame here whatsoever! I’m simply here to show another, simpler + stronger way).
The thing is… that when you take the time to plan before writing your website copy, you’ll actually be writing stronger copy… and saving yourself time.
A few tips for beginning to plan your website copy:
About a year ago, I had a phone call with a well-intentioned new entrepreneur wanting to hire me to write her entire website copy, when she couldn’t actually articulate to me the true who behind who she wanted to serve. Full website copywriting is a multi-thousand dollar investment, and I never in good conscious can take on clients at this point… why?
Because copy that’s trying to appeal to everyone is appealing to no one.
What I mean is that before hiring a copywriter or DIYing your website copy, you must understand who you’re trying to speak to.
Your ideal client is this person.
Before you write, take the time to get clear about this person. Psychographics (age, gender, etc.) were once the #1 way to classify target market, and in many marketing agencies still would be in many ways. And while psychographics and sociographics are important, they’re not everything when it comes to crafting soulful copy.
What’s also important are the values you share, and taking the time to consider that will make your copy all the more impactful.
And for the final mistake, which is actually the one I see the most frequently… writing without backup! Even copywriters use backup tools, like Grammarly and Hemmingway App, when editing our copy to make sure it’s in tip-top shape!
Another amazing tool is to have an idea reader take a look at your copy. This could be a business bestie, or a past client; it doesn’t matter so long as they fit within your ideal client avatar. Ask them how the copy appeals to them, if they would change anything, and if there were any areas that left them feeling confused or uncertain. The key to soliciting feedback is to be at a place where you are not attached to your final copy and see it truly as a way of serving your ideal client… not yourself. That way you can welcome constructive feedback and criticism to make your copy the best it can be!
I hope you enjoyed this overview of the mistakes to avoid when writing your website copy. If you did, then you’ll love what’s coming next!
I am so so excited to be launching a course this November 2021, all about how to DIY your own website copy. DIY Your Own Website Copy is an upcoming course for creative online business owners ready to become their own best copywriter for their soul-aligned brand. Whether you’re an online creative entrepreneur, maker, service provider or online business or transformational coach, this course is for you!