Are you an entrepreneur who has a love/ hate (or, if you’re being more honest with yourself… hate/hate 😂) relationship to writing? Are you wondering how you will ever enjoy copywriting? Then this post is for you, my love!
First I want to challenge you to try to remove the current ideas you have of writing in your head. The things that make you believe you hate it so much.
Hate is a strong word, my friend. So let’s take a moment to consider why you’re feeling this way towards writing. Oftentimes, when I hear this even from my mentees or coaching clients, it’s really coming down to a mindset block.
Take a moment to consider why you feel this way about writing. I encourage you to sit with this for a bit and even journal or brain dump on it for a while.
Here are some of the mindset-based reasons I’ve found why entrepreneurs hate writing. Generally, they…
Maybe one of these situations describes you, maybe one doesn’t. But just take the time to consider, from a mindset perspective, why you feel this way about writing before you continue reading this post.
Because the greatest gift you can give yourself here is an open mind. The copywriting process (especially if you’re still feeling not too excited about it) will be much more fun if you go into it with an open mind.
One final thing you can do here, once you consider any mindset blocks arising for you here is to do a positive visualization where you meditate and visualize yourself actually writing for your business and enjoying the process. Imagine right now that your dream client is reading this copy, and how you want them to feel along the way. How can you make yourself feel that way now?
One of my favourite writers, from both a mindset perspective and a professional perspective, is Brene Brown. Brown has a concept she calls the “Stormy First Draft” (SFD) which is more in reference to the stories that we tell ourselves in our mind (and how when we actually have the time to process and really think about it, we usually see that these stories are not reality). This first initial story is the SFD.
I like to take this approach too when it comes to writing… especially copywriting.
So much of why entrepreneurs hate copywriting is because they’re putting the pressure on by…
Give this a try! Take a blank document and outline the structure of what you’re going to need copy for (for example, the sections of your website). From there, write and let your fingers fly across the keys with inspiration, simply dumping your ideas on the page. Don’t worry about correcting typos, misspells, or anything at all, just let it flow.
After that, leave the draft to sit and take a break for at least a couple of hours before returning to edit. I think you’ll be surprised with the quality of your ideas when you allow yourself to simply flow in this manner.
If you really hate writing copy, this makes it a lot easier: simply write to one person. You can definitely pick one person out of your online community that you have in your mind as a dream client, I know you can. As you write the copy, simply speak to this one person.
This will allow you to really get the emotive mood, feelings, aspirations and struggles of what your dream client is experiencing, and makes it less overwhelming than trying to appeal to a broader scope.
Remember: you’re writing to your ideal client. You’re not trying to please everyone! Just your people!
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