Looking for tips for writing website copy quickly? Sometimes you just don’t have the luxury of taking the time to brainstorm, conceptualize and draft your copy slowly and intentionally. Perhaps it’s that you’ve got an incredible business idea and want to get yourself up and launched. Maybe it’s that you left your copy until the last minute, and now the launch date you set is creeping up scarily close?
Whatever brings you here, welcome! I’m here to help.
As a website copywriter for creatives, I understand that you don’t always have the luxury of time when it comes to creating your website copy. So here are 5 tips for when you need to write your website copy quickly…
1. Create a Plan
Even if you don’t have a ton of time to write your website copy, you still need to have a plan. You can pull up my free workbook, 5 Questions to Ask Yourself Before Writing Your Website Copy, as an awesome starting point.
Once you’ve gone through these questions for yourself, there are also fundamental questions that your website copy must answer (check out tip #2 for these!). This is why planning is so important.
Click here to download one of my Free Website Copy workbooks to help you get started!
2. Be Sure You Cover The Essentials
If you’re writing website copy with tight time constraints, then you’re going to want to prioritize making sure that you answer the absolutely fundamental questions that your website copy must answer.
- What do you do? Believe it or not, but this is still a struggle for many websites. In reality, you only have 5 seconds to make an impression when someone lands on your webpage to let them know these basic pieces. If they don’t understand what you’re here to offer them within those 5 seconds, they’re gone.
- Where do you do it? Are you online only? Do you offer in-person consultations or shopping options (depending on if you’re a service-based or product-based business)?
- How do you do it? Have a signature framework you use? Or perhaps a certain set of best practices that you follow? Make this tremendously clear in your copy.
- WHY do you do it? This is perhaps even more critical than the first 3! The WHY! The why you do what you do is what separates you from everyone else and shows the true meaning behind what you do. Dig deep here – your why should be as special and unique as you are – don’t feel like you have to group yourself in on the generic ‘whys’ you read online!
- What are your values? In 2021, more than ever before, consumers and clients want and need to know who you are and what you stand for. It’s an important part of building genuine connections and relationships. Try not to water down your values to please others – stand up for what you believe in! That’s part of the beauty of running the show!
- Who do you serve? To write badass website copy, you need to know WHO you’re writing to! Ensure that you know everything you can about your dream client before writing the website copy, and pepper in verbiage and language that make her feel seen and heard.
- What pleasure and pain points are you here to soothe? Consider the real reason your ideal client is looking for help? What are the emotions and deeper feelings she is experiencing? Consider what brings her pleasure? What is she experiencing that she is coming to you for?
**Keep in mind, these are just a few of the pieces you can begin with. Your website copy should cover much, much more than this!
3. Write Now, Edit Later
This is the best tip I can give for creating copy quickly… write now, edit later! If you think you hate writing, or you’re not good at it, odds are it’s because you’re putting wildly unjust expectations on yourself.
When you try to nail every single phrase perfectly from the beginning, it’s going to take you ages and ages to create that dream copy! Instead, sit down with a blank Google Doc and let yourself simply get the words out of your heart and onto {ahem metaphorical?} pen and paper.
Before you go to edit a single word, let the copy marinate and your own brain digest what you’ve written. Wait at least 1 day before editing.
4. Break Up With The Idea of “Perfect.”
A major reason why many creatives take so long to create their website copy and launch their website is that they feel it has to be “perfect.”
Let me ask you… what is perfect?
It literally doesn’t exist.
My definition of “perfect” isn’t your definition of “perfect.” What looks “perfect” to me may not look “perfect” to you. Do you see what I’m saying? Perfection is entirely subjective.
As entrepreneurs, we need to break up with this idea of ‘perfect‘ because waiting for perfect really means we’re waiting around for something that doesn’t exist. Done is better than perfect, as they say!
Now, this doesn’t mean your website copy can be littered with spelling and grammar errors! No way! That’s why tools like Grammarly exist and make it much easier for you to create website copy quickly and efficiently, error-free.
5. Treat Your Website Copy Dynamically
Going off point 4, the beauty of website copy is that you can continually add to it, improve upon it, and revise it. I actually encourage you to come back to it every 6 months or so to see if you can…
- Speak even deeper to the pain and pleasure points of your ideal client
- Update your offers and pricing details
- Add a blog to be able to continuously add hot and fresh content to your website.
- Update your about page – you’re a flourishing entrepreneur after all!
DIYing Your Copywriting? Be Sure To Ask Yourself These 5 Questions First!
There are some very important questions to ask yourself and elements you need to gain clarity on before you begin DIYing your own copy in your creative business. This free workbook is here to guide you through that process!
Other Copywriting Resources You’ll Love
My 3 Top Copywriting Tips For Entrepreneurs Who Hate Writing
What Exactly Is Copywriting & Why Does it Matter?
10 Simple Rules for Writing Captivating Website Copy
30 High-Converting Words to Use In Your Sales Copy
Homepage Copy Checklist for Creatives
Copywriter for the Day BTS: How My Copywriting Day Rate Works
How To Make Your Website Copy More Powerful + Engaging
3 Magic Copywriting Phrases to Convert Readers into Buyers
8 Simple Ways To Elevate Your Website Copy
