I absolutely love my website copy day rate experience, Copywriter for the Day, because it allows my clients and me to work alongside each other closely for a day and have high converting storytelling copy come out of it – after just ONE day.
I often have prospective clients for the day rate ask… “Ok, Lauri, so I get that we’ll have my website copy done in a day… but like how? What will it look like?”
While I have an entire page on my website dedicated to Copywriter for the Day, I decided to write this post to take you more behind the scenes of what the day looks like together.
Before Our Day Together
We can either chat over email, social media, or video chat to discuss your website and make sure that a day rate is perfect for you. If you’re looking to have the 3 core website pages written (Home, About, Services), then a day rate is usually perfect for you! For larger websites, I typically recommend breaking it into multiple-day rates or a full project.
After we’ve had a chat to make sure the program is right for you, I’ll send you over your paperwork to lock in your date. All you need is to sign the contract and pay the invoice, and we’re all set!
I’ll also send you my signature deep dive brand questionnaire for you to complete at any point before our day together. This is meant to be a brain dump and not something you have to fill out in full, perfectly formed sentences – that’s my job! The best part is that you can save drafts of your questionnaire so that you can complete it over multiple sittings.
Prepping For Our Day
All you need to do to prep for your day rate is:
- Fill in your brand questionnaire + complete your other paperwork
- Ensure you can be present for the two calls throughout the day rate (the rest of the time, you can work in your zone of genius, take a break, or do whatever your heart desires!)
- Get excited!
Phase 1: Coffee & Strategy Session
Grab your coffee (or beverage of your choice!) and join me for the first hour of our day rate together (9-10 am est typically). I’ll ask you any and all questions I need to fill in any gaps from your brand questionnaire. I’ll also ask you to tell me stories about your work, experiences, brand origins, and more.
This is a super organic, natural and friendly conversation. I pride myself on ensuring I create a safe and comfortable space for you to relax, lean in and tell me some of your stories!
In this call, we’ll also determine your keywords for Search Engine Optimization (SEO) purposes*, determine any layout considerations we have to make with your website template or custom design. Finally, we’ll go through the list of copy you’d like created and rank your priorities for the day ahead.
Many of my clients call this their favourite part of the day!
“I loved the kickoff call! Lauren’s questions are so insightful and fun to answer. Even when I gave mumbo-jumbo answers, she was able to decipher my meaning and create an incredible structure for my copy. I think it’s such an intimate gesture that she listens to your favorite music while working for you. What an unique method to really get in someone’s head!” – Stephanie D.
“I loved the coffee and strategy session in the morning. Lauren is such a wonderful listener, and she also has a way of asking all of the right and necessary questions. I felt comfortable right away, and Lauren made the process so easy for me. I really felt like she knew me, my values, and my business very well after our first call. It made me excited for the rest of the day!” – Karley C.
After this call, you get to go back to doing whatever you feel like, and I’ll get writing!
*Keep in mind that we simply do basic SEO research and optimization for a day rate due to time constraints. That said, we’ll solidify the foundation for you to grow from by selecting your keywords so I can naturally use them throughout your website copy and include them in essential spaces like your H1 headers and meta descriptions.
Phase 2: I Get Writing!
Time for me to work my magic! For 3 hours, I immerse myself deep into your copy and write the pages that we’ve agreed upon based on the prioritization we gave each during the strategy session.
I can get alot done for you at this time, and let me promise you this; I don’t compromise on quality. Let some of my past clients tell you for themselves!
“I loved that everything was casual and that it was so perfect I didn’t have any feedback. You know what you’re doing and how to write about it with only knowing me a short time. It couldn’t have gone better!” – Melissa M.
“I knew it was going to be great because I’ve worked with Lauren before, but it was so cool to see how her process works. It just felt really seamless on my end. I showed up for an hour in the morning and we talked about everything, then a few hours later she had all of this new copy to ready for me and I was truly blown away! And so excited. It was exactly what I was looking for, and it’s just kind of amazing that it all happened in one day!” – Brittany H.
Phase 3: The Checkpoint
This is where it gets really good. One of the reasons that both my clients and I love this part is that I read your copy aloud to you and allow you to sit back, relax and experience it. Yes, I’ll let you read it too, of course! But there’s something so special and important about being able to listen to and perceive your copy as your reader will.
“My favorite part of the day was the 2nd checkpoint. I was in the middle of a brand photoshoot and took a long lunch to call Lauri for our second touchpoint. I was absolutely amazed at the work she had done in such a short time, while I was out there doing the damn thing! There we were, both operating in our zones of brilliance, but collaborating on something beautiful. When we hung up, I shed one dramatic, joyful tear (you know, rom-com in real life style). I was completely overwhelmed with gratitude that I found Lauri and took a leap of faith hiring her to write my copy. My business is my baby and it’s a major pain point for me to be able to trust others with my vision. I’ve never felt more seen than when working with Lauri in her Copywriter for a Day program.” – Brianna S.
“I legit had tears in my eyes when Lauren started reading me back my copy out loud, I didn’t expect the experience to be so emotional but it totally was! She just somehow captured my voice, my essence, my soul and translated it into words, I felt so seen and understood.” – Kris. S
Phase 4: The Delivery
At the end of our day (typically 4 pm est), I’ll send you a very exciting email filled with goodies, including your brand new website copy!
Just like that – all it takes is one day together, and your website copy’s checked off your to-do list once and for all!
Here’s how some of my clients felt when they received their final copy delivery:
“I feel like it shows the best, most polished and real version of my business. That it captures my voice completely and that it speaks to my ideal customer in a way that sounds completely natural. It’s persuasive but not pushy. It’s heart-felt and professional. I ADORE it!!!! Like I want to check out my own website now :)” – Sarah B.
“I’m flipping ecstatic about my new web copy! It was the perfect amount of time to get everything done on my checklist! We even had a little extra time at the end to work on other copy for my business!” – Syd W.
“I feel so elated and overjoyed with my new website copy. I understand the importance of website copy and knew I needed to make this important investment for myself and my business. My website copy perfectly reflects my brand voice, how I speak, and masterfully tells my story! I am so excited to plug my copy into my website and to show the world a website that I can be truly proud of.” – Lauren K.
It’s Your Turn, My Love
I am so incredibly passionate about Copywriter for the Day because I’ve seen the transformations my clients have experienced after going through this program. I am delighted to tell you that this program has had a 100% success rate, in that every single creative who has gone through it has…
- walked away feeling empowered with their website copy
- gone on to sell more of their incredible products and services
- and felt a surge of pride and confidence to share their gifts with the world.
I want this for you too.
Copywriter for the Day is my signature website copy day rate program designed for creative entrepreneurs craving website copy without the full investment of finances, time and energy of a full website copy project!
Is It Time To Hire A Copywriter For Your Creative Business?
The Pre-Copy Playbook is for creative entrepreneurs like you, and helps you go through the process of really uncovering if it’s time to hire a copywriter for your business. What I love most about this workbook is that it asks you the questions you need to ask yourself before writing your website copy, either yourself or with a copywriter. Think of this as your Pre-Copy Playbook!
Copywriting Articles You’ll Love:
My 3 Top Copywriting Tips For Entrepreneurs Who Hate Writing
What Exactly Is Copywriting & Why Does it Matter?
10 Simple Rules for Writing Captivating Website Copy
30 High-Converting Words to Use In Your Sales Copy
Homepage Copy Checklist for Creatives
