When creating high-converting sales copy, certain words pique the average consumer’s interest more than others, making them what we as copywriters call ‘power words.’ In this blog post, I’ll share with you 30 of my favourite high-converting words to use in sales copy as a copywriter for creatives. If you like what you see, feel free to download the complete list of 50 power words at the bottom of the post!
A Quick Cautionary Note…
Before I go any deeper and start sharing these powerful words with you, I need to make sure you know something essential about how to use these words.
It’s incredibly important for you to keep your ideal client in mind when you select power words from this list, rather than simply picking the ones you like.
Don’t simply pick and plug-in power words just to drive conversions (hint: it doesn’t work that way!) Instead, spend some time thoughtfully selecting actual words that your ideal client would use too! (If you need a hand with this, check out the next section in this post!)
This is a list of power words that appeal to the average online creative entrepreneur. However, you must know your ideal client inside and out before you use them because some of these words may not actually resonate with them!
Let me give you an example. One of my long-term copy clients told me that she absolutely hated the word ‘unique’ in our kick-off call.
To the average reader, the word ‘unique’ may evoke positive feelings and validate their individual self.
However, to this client, there was nothing quite as bland as the word ‘unique.’ She said she was so sick of the word and that it simply did not speak to her and her style. Instead, she preferred I use the word ‘special’ in her copy, a word both she and her ideal clients genuinely resonated with.
It may just seem like simple words, but the thing is that every single word in your sales copy needs to be intentional!
Enjoying this post? You’ll love this post about magical copywriting phrases that convert!
Learning The Voice of Your Ideal Client…
I promise… we’re almost at the power words, but I just wouldn’t feel right sharing them with you until I’d actually broken this down for you.
As I said, don’t just randomly pick power words from this list and plug and play them into your copy. Instead, read through them and actually consider the following questions:
- Would my ideal client avatar (ICA) really use this word?
- How would this word make my ICA really feel?
- Does my ICA understand what I mean when I use this word?
There are a few tips I typically give to new online business owners who don’t yet know their ICA’s voice, and I’m happy to share those with you now before we dive into the power words…
- Consume their content – and when I say ‘consume,’ I’m not giving you a blank permission slip to endlessly scroll and consume content (which is NOT good from a mindset perspective). Instead, it’s about identifying a select group of about 5 ICAs (or potential ICAs) and studying how they speak and explain things. I also find it really helpful to review how they educate others within their content.
- Create a word bank – whenever you hear a pain point, a pleasure point, a potential objection, etc., record that language (and the exact words that your ICA uses) in a word bank. This will allow you to track actual words and phrases that they use and simply regurgitate that exact phrasing right on back to them in your sales copy (which is a highly effective copywriting technique!)
- Listen – listening is one of the most underrated skills in writing compelling, high-converting copy. Listen to the actual way your ICA speaks, their tone of voice, their personality, their vocabulary… This is all going to be tremendously helpful for you as you craft that sales copy!
Now that we’ve laid down those basics, let’s get into the heart of this post… here are 30 of my favourite high-converting words to use in sales copy…
30 High-Converting Words to Use in Your Sales Copy
- Abundant
- Achieve
- Affirm
- Attract
- Become
- Believe
- Brave
- Captivate
- Confident
- Conquer
- Create
- Deserve
- Design
- Energize
- Engage
- Fierce
- Fulfill
- Glow
- Guarantee
- Ignite
- Imagine
- Magic
- Mind-blowing
- Passion
- Radiate
- Shine
- Thrive
- Transform
- Unleash
- Uplevel
Want to Grab the Full List of 50 Power Words?
In this {FREE} guide, I share the complete list of 50 of my favourite sales copy power words. Simply click here or on the banner below to download your own free copy!
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